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Link Roundup: Pizza en la Communidad

Posted by Adam Kuban, April 22, 2005 at 4:21 PM

'Pizza Patrón hones Hispanic marketing angle with new ads,' Pizzamarketplace.com:

Pizza Patrón, a Latino-centered pizza brand with units mainly in the Southwest U.S., is set to launch a series of new radio spots in May to further its theme of "Llégale" (Spanish slang for "go get it").

According to a news release, the spots will air initially in the Texas markets of Houston, Dallas-Fort Worth, El Paso and Austin. The three unique ads are done in Spanish, employ Latin music, and center on Hispanic cultural elements, such as soccer games. The core of each message is Pizza Patrón's everyday low price points of $4.99 for a large cheese pizza to $6.99 for a specialty pie....

Pizza Patrón is the first carryout-only pizza store chain designed specifically for the growing Hispanic market. The company operates 46 units.

Smart move, marketing pizza to the skyrocketing number of Latino folks in the U.S. Those pendejos at Pizza Patrón are going to make mucho dinero.

MORE PIZZA NEWS
' Pizza Hut announces first-ever NASCAR team sponsorship,' Lincoln Tribune
I'm not disrespectin' NASCAR here, but I'm just baffled by its appeal. I know there's strategy; I've seen Days of Thunder. But when it comes down to it, it's cars going around in circles. For hours. Doesn't that get boring? Even more baffling is that it took the Hut this long to sponsor a team. Hello, McFly: NASCAR has been hot for ages. Where you been?

'Pizza deliveryman kills 16-year-old boy during robbery,' WSTM-NBC3

'Pizza Deliveryman Abducted,' WPVI-ABC6
And you wonder why the pizza carrier above had an itchy trigger finger.

Well, that's it for this week's posts. I'll catch you on Monday, amigos. Until then, hasta la pizza!

2 Comments | Tags: Link Roundup