Posted by Erin Zimmer, October 28, 2008 at 2:45 PM
The Economist wants college students to learn more about global affairs while chowing down on pizza. The publication's new branded boxes use pie charts to express statistics on global wheat consumption, arable crop land, and cheese imports, as part of their "get a world view campaign." Twenty pizzerias nearby Philadelphia-area college campuses will distribute the boxes. Kind of reminds me of the back of cereal boxes, except this knowledge seem heavier (less word searches).
I'm not the first to point out that the Apple vs. PC ads are annoying. John Hodgman as the personification of "PC" is much more likable than Justin Long as "Mac." But even though these ads unintentionally make me a PC fan, they're usually pretty fun. In the latest Apple commercial, PC hides in a pizza box, as it's the only way he figures college students will choose him. Watch the video, after the jump.
Clicking in to the Slice inbox this morning, we've got a message and some photos from our homeslice P.G. (aka Prairie).
Dear Adam and fellow Slice obsessives,
Long time no talk. How have you been? I've been well, though I wish I could be speaking to you on better terms. You see, at this very moment, I am digesting one of Domino's Gotham City Pizzas.
The things I do for this site.
Some of you may remember that I tipped Slice on this last month, and the tie-ins have really ramped up since then. Domino's has created a signature pizza, the Gotham Style Pizza. This pizza, as it turns out, is really just their standard large pie with 50 percent more pepperoni, delivered in a nifty black box, for $9.99—and, oh yeah, you might get a check for $10,000 just for ordering it.
I've gotta hand it to Domino's. They've come up with a pretty clever viral-marketing stunt in the creation of the fictional Gotham City Pizzeria website. It's got just enough detail to be fun, with an About Us page that gives the owners' story ("more than 200 locations throughout the City ... Now nobody has an excuse to eat bad pizza in Gotham") and Our Pledge to Gotham, in which GCP promises to support Batman. Two-Face Trailer: There's a "secret" link to a Two-Face trailer if you hover over the "HA" in Gotham on the GCP page. [Tip o' the hat to Philip G.]
Yeah, it was on Boing Boing earlier today. As überblogger Anil Dash would say, " Seen it!"* But here it is again, before any more of you homeslices ping me with this hot new item. ;)
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